Kittens are renowned for their mischievous antics! Whether it's playing with your hair or launching themselves at your feet, they all have their little quirks which amuse us, which is why we love them so much!

But sadly some kittens aren't lucky enough to have a safe and loving home. Cats Protection, the UK's leading feline charity, is inundated with kittens and cats, all needing someone to care for them.

FELIX Kitten Factor, a competition to find Britain's most mischievous kitten, aims to help Cats Protection look after those cheeky little rascals! For every entry received, we'll be donating £1 to the charity.

TV presenter Holly Willoughby is launching the FELIX Kitten Factor. It's a campaign that is close to her heart as she grew up with rehomed cats. "My cat, Roxie, is such a mischievous little rascal," she says. "I have a feeling that she secretly rules my home when I'm not around! I expect the entries that come into the FELIX Kitten Factor will show that I am not alone in the feeling of companionship a cat can give. Plus, the money raised for Cats Protection is great – it’s brilliant that such a fun, light-hearted campaign will also help find loving homes for less fortunate kittens."

Janet Wickens, Director of Fundraising and Communications at Cats Protection, adds, "22 per cent of households have a cat, making them one of the most popular pet in the UK. Even so, at any one time, Cats Protection is looking after 6,500 cats and kittens that are desperate to find a loving new home. Each animal in our care is assured of the correct care, food and medical treatment, but of course this all costs money and every pound counts! The money that we will receive from FELIX Kitten Factor is absolutely invaluable and we’ll be using it to help fund an exciting new project; to build the first ever Cats Protection Homing Centre in Ferndown, Dorset."